Basics of Web Design

Graphics
Think small, like 10-12KB per image. Slow pages are really annoying and huge images are a primary cause of slow pages.
Layout
Stick with standard layouts. There are some pages that use 6 or 8 frames on one page. Some other sites use a layout where you have to scroll to the right to read everything on the page (but you never have to scroll down). The reason that the 3-column layout is so popular on Web sites and newspapers is because it works. You might think it's boring, but you'll keep more readers if you stick with simple layout that they can understand.
Fonts
Use standard font families. Sticking with fonts like Verdana, Geneva, Arial, and Helvetica may seem boring, but your pages will look better and the designs look correct on more browsers.
Advertising
If you have any control over the number of ads on your site, be aware that your readers are not visiting your website to read the ads, they are coming for the content.
Remember Your Readers
Test your pages in multiple browsers. Writing Web pages that work only on the most modern browser is quite annoying.
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