Successful Banner Design Techniques

Wakening your curiosity
Web designers are always looking for ways to arouse the website visitor’s curiosity. As banner designers their goal is to attract the visitor to the banner, usually completely ignoring the other elements on the web page that are more important to the website owner.

Simple integrated design
Unlike other ads, Adwords neither arouse the visitor’s curiosity nor disturb the main flow of the web page. In fact, the opposite is true. Adwords are meant to look like part of the search results giving the user the feeling that those ads are there because he asked for them. This simple design helps Google to promote both their search engine and the Adwords advertising program.

Take part in the action
Drawing the user into the action can be accomplished in many creative ways. Some web designers use popular old games elements as part of the scene. Their biggest disadvantage is that most webmasters will not allow that kind of banner because it distracts too much from the web page content.

Back to Black and White
Although research shows that blue and yellow are the most efficient color to use in a banner, Black and White banners are also very efficient. It’s probably something that will eventually vanish, but the idea inside it is to be different and to make the user wonder and click on the banner.