The brief
Captain Kid runs an indoor entertainment centre for families in Yerevan. They needed a site that did three jobs at once — sell tickets and loyalty cards, show parents what's actually inside, and keep kids (and the parents on their phones in the queue) entertained while doing it. All in three languages.
What we did
We built around the pirate theme — bottle and parrot animations, downloadable themed photo frames, playful copy — without sacrificing the things parents actually came to do: see opening hours, find the location, buy a ticket. The result is a site that reads as fun for the right audience while still converting the people doing the buying.
Built on a custom PHP stack with a bespoke content model for offers, events, and the gamified loyalty layer. Three locales (English, Armenian, Russian) share a single editorial workflow.
What's live
- Trilingual content (EN / AM / RU) with locale URLs and a single editorial flow.
- Ticket purchase and loyalty card flows integrated into the main navigation.
- Gamified engagement layer — points, seasonal promotions, ticket games — driving repeat visits.
- Photo gallery with downloadable themed frames that visitors share on social, doing the marketing for them.
- Event scheduling and announcement system the on-site team updates themselves.
What's next
Continuous partnership — seasonal campaigns, new game integrations, and gradually rolling more of the loyalty mechanics into the platform itself.